Just a journal where we share the behind the scenes of growing awebrie. Follow our journey, we will share our learnings every other week.
September 2024 update.
New season begins.
José Rodrigues (@umzuuh)
You liked, we liked it, so we continue.
August's public update was a success. No, it didn't get thousands of views. No, it didn't 10x our leads. No, it didn't get increase our revenue significantly. However, it brought us closer to you. A few folks reached out, sharing ideas, similar struggles, and showing support. We call it a success.
We were testing the waters, so our expectations with public sharing were low. In one hand that helped hit publish, on the other we are now accountable to show progress on the points we shared.
September marks the end of another quarter, as we now walk into the last trimester of the year. I'm expecting December to be a slow month and we want to make the most of the remaining months. November will be special, I'm spending some weeks traveling in Asia visiting some partners and attending Devcon in Bangkok — but, enough with future plans.
Through September, we collaborated with one new talented person on a front-engineering project. We felt the need to increase capacity to hit a milestone, and we couldn't have relied in a better human.
Win — Launched Motion Ventures
We partnered with Motion Ventures, a venture capital fund based in Singapore, to launch their new brand and website. They came to us after a few exhausting experiences, and we created an environment where they felt confortable iterating and launching their updated visual identity.
Win — Motion's network partner
We extended our partnership offering to Motion Venture's network. Effectively allowing startups innovating maritime supply chain industry access to exclusive deals with awebrie.
Win — Goodbye fixed budget projects
Getting a Scope of Work document done has been one of our biggest headaches the past year. The never ending feedback loop and the time invested for deals that don't go through, or end up in ghosting. Meh. We are saying goodbye to the effort without the reward. We will write a dedicated post on this.
Win — We reviewed our offering
This took a while, specially juggling between design, sales, management, and admin work. I finalised our new pricing structure and started applying it to customers. Our new packaging is fair and transparent. It allows space for ideas to change, and objectives to evolve. We may share more about this in the future.
Struggle — Milestones
We hit the mark, we just failed to guess how much effort it would be required. It's not by chance I wrote above that we decided to stop doing fixed budget projects.
The complexity of scoping well digital product work is hard to grasp, specially when diving into new domains. We guesstimated wrong, that's why it's a guess. We did our best to scope the project to the tinniest detail, writing every letter on the Scope of Work, and still…
I believe internal struggles like this shouldn't impact customer experience, and are amazing learning opportunities. We owned the loss, and delivered the work accordingly to plan.
Metrics snapshot
3
Active projects
1
New project
1
Wrapped project
4
Leads
Next
Publish a few posts about recent changes;
If you are in Bangkok, or Singapore in November, email me;
Experiment new marketing strategies;
Experiment how to bring the "wow moment" earlier into our sales process;
Continue establishing new partnerships to expand our network;
Continue to invest in improving service quality;
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Thank you for following our journey, you can subscribe for next updates. If you have any feedback, tips or ideas to share, email me at j@awebrie.com